Wednesday, March 11, 2009

Disney.com/d23

Disney today announced the launch of D23 (www.Disney.com/D23), the first official community for Disney fans in the Company's 85-year history. Through D23, fans will go backstage and behind closed doors to get the inside scoop from every part of Disney, while experiencing the nostalgia, adventure and fantasy of Disney as never before.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/disney/37333/

"We have a fantastic legacy that started in 1923 and is based on timeless stories, beloved characters and unforgettable experiences, but it's our fans that keep the spirit of Disney alive year after year, generation after generation," said Disney President and CEO Bob Iger at the Company's annual shareholder's meeting. "D23 is our way of saying 'thank you' and celebrating our fans, who bring the magic of Disney to life every day in every corner of the world."

As a part of this new Disney fan experience, today also marks the launch of D23's new quarterly publication, Disney twenty-three; the all-new D23 Web site at Disney.com/D23; and a new collectibles line, The Walt Disney Archives Collection, which was created specifically with D23 members in mind. D23 also will host special events for its members throughout the year, highlighted by the organization's signature event, the D23 Expo, which will be held in Anaheim this September 10-13.

A one-year D23 membership ($74.99) includes:

  • Disney twenty-three quarterly publication: A one-year subscription (four issues) to D23's new collectible magazine filled with stunning photography, dazzling illustrations and the ultimate Disney insider perspective. This advertising-free keepsake is the all-access pass to discovering the magic of Disney's past, present and future.
  • Membership Certificate and Card: The D23 membership card and suitable-for-framing member certificate -- both specially created for D23's Charter Year -- feature many of Disney's most beloved characters.
  • Surprise Collectible Gift and Member Merchandise: Each member who joins D23 will receive an exclusive collectible gift from the new Walt Disney Archives Collection. This merchandise line was created specifically with D23 members in mind, and each piece is authorized by the Walt Disney Archives. D23 members will have exclusive or early access to a wide assortment of Walt Disney Archives Collection pieces.
  • D23 Expo and Member Special Events: The D23 Expo -- to be held at the Anaheim Convention Center from September 10-13, 2009 -- will be "The Ultimate Disney Fan Experience," featuring incredible speakers, celebrity appearances, breathtaking exhibitions, interactive experiences, sneak peeks, film screenings, one-of-a-kind merchandise, and much more. All Disney fans are welcome, but D23 members will receive a discount on Expo admissions and early access to the show daily. D23 also offers unique members-only special event opportunities throughout the year.
  • Disney.com/D23: All fans can stay connected to Disney every day through D23's new Web site, featuring up-to-the-minute Disney news, feature stories, event info and more, but only D23 members will receive regular email updates on special event and merchandise opportunities exclusive to them.

source="http://sev.prnewswire.com/entertainment/20090310/NY8157710032009-1.html"

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